How I work

I work as an independent strategic partner to organisations navigating (complex) change. I take ownership of the communication challenge — from framing and positioning to implementation. When needed, I scale up by building a focused team of specialists around the assignment. I work from trust, reflection and strategic depth.

I work best in small, senior teams with a clear mandate

I build trust across institutional and cultural boundaries

I focus on long-term quality, consistency and credibility

I connect governance, management and execution

I bring calm, overview and direction in complex environments

I translate sensitive issues into clear strategic narratives

I build long-term quality, consistency and credibility

“Reputation is a perceptual representation of a company’s past actions and future prospects.”
— Charles Fombrun
“It takes 20 years to build a reputation and five minutes to ruin it.”
— Warren Buffett
“Excellent public relations is based on two-way symmetrical communication.”
— James E. Grunig
“Communication has moved from a support function to a strategic management discipline.”
— Anne Gregory
“Corporate communication must be managed strategically if an organisation is to build and maintain a strong reputation.”
— Paul Argenti

My work progress

Independent
strategic lead

I start every assignment as the strategic lead, working closely with leadership, policy teams and stakeholders.

Smart scaling

When the assignment demands additional scale or expertise, I bring in specialised partners — from creative agencies to researchers and producers.

Integrated execution

Together, we develop narratives, campaigns, participatory processes, events or rebranding trajectories.

Embedded delivery

I remain the central point of contact and ensure coherence, quality and strategic direction.

Ready to define your strategic direction.

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How I work

My work progress

Ready to define your strategic direction.

Gommers CommunicatieAdvies

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